Canon U.S.A. Launches EOS Rebel and PowerShot Digital Camera Brands In Two New Advertising Campaigns
The first of two new television commercials to support the Canon EOS Rebeland Canon PowerShot digital camera lines. The first television spot, “Journey,” focuses on the EOS Rebel XSi and was shot primarily with Canon EOS-1D Mark III professional digital SLR cameras. The Rebel XSi commercial uses a unique technology that blends individual digital still photographs into a “picture-trail” motion commercial. For “Journey,” the new EOS Rebel XSi television commercial, Canon did something innovative with professional digital cameras. Tapping into the creative talents at Grey New York, the advertising team crafted the idea of shooting nearly an entire television commercial using Canon digital still cameras. After the first few seconds of film footage, the commercial goes through a blending of still images stitched together to give the impression of motion. Shot with the Canon EOS-1D Mark III digital SLR camera, the latest Rebel spot shows professionals and amateurs alike the performance of Canon cameras. “Suite,” the new 30-second spot featuring Maria Sharapova follows the successful “Banter” and “Dolce” commercials that debuted in 2007. In the execution, the PowerShot SD1100 IS Digital ELPH camera enables Maria to indulge her passion and joy of photography, personified by her efforts to capture her Pomeranian dog Dolce’s every move…