The SP-590UZ takes this to a new level with pre-capture scene modes: Multiple Exposure, Soft Background Focus and Beauty Mode. The new features enable creative effects to be made inside the camera as the images are captured! The new creative features were adopted from Olympus’ recently announced E-30 DSLR camera. All Olympus digital point-and-shoot cameras accept xD-Picture CardTM media. Starting with products available in August 2008, they also accept microSD memory cards to capture images. The new SP-590UZ offers the flexibility to use either xD-Picture Card or microSD memory cards, which is just one more advantage of Olympus point-and-shoot cameras. the SP-590UZ is compatible with the Olympus FL-50R and FL-36R wireless electronic flashes that are designed exclusively for digital photography. When these flashes are used in combination with the SP-590UZ, wireless multi-flash photography is possible. The SP-590UZ can control up to three wireless flash groups independently, with multiple flash units in each group. The SP-590UZ features a Perfect Shot Preview mode that enables users to preview and select various photographic effects (such as zoom, exposure compensation, white balance and metering) on a live, multi-window screen before snapping the shot…

The super-slim bodies of the new FE-3000, FE-3010 and FE-5010 are full of smart digital technology, but offered at affordable prices, so when tucking the camera away in your pocket or purse, you’ll still have some money left for party favors. The FE-5010 also features Smile Shot, which tracks your subject’s face to detect a smile and automatically fires off three consecutive shots so you never miss that perfect smile. This feature is great for parents trying to capture hard-to-predict baby smiles. The FE-5010 offers 18 Shooting Modes and the FE-3000 and FE-3010 offer 16 and 19 Shooting Modes, respectively. This includes three for underwater shooting with the camera’s optional housing. The new FE series cameras feature enhanced In-Camera Help Guides that make digital photography simple and fun for users of all ages and skill levels. In addition to the Help Guide that displays a brief description of camera settings and features on the LCD, all three cameras allow consumers to easily adjust ISO and white balance settings using the Program Auto mode. Additionally, Exposure Compensation enables users to preview and select various exposure effects on a live, multi-frame window on the LCD before snapping the shot…

The STYLUS-550WP can go where other cameras fear to tread and can perform as well under water as it does on land because of its slim lightweight, aluminum exterior that is sealed from the elements by interior rubber gaskets and O-rings. The STYLUS-550WP can be submerged up to 10 feet under water, and the inclusion of an underwater scene mode makes it ideal for taking photos while snorkeling, in the pool, or riding the waterslide. The STYLUS-550WP offers the flexibility to use either xD-Picture Card or microSD memory cards, which is just one more advantage of Olympus point-and-shoot cameras. The STYLUS-550WP comes in an attractive black body reminiscent of a scuba diving wetsuit; it is also available in aqua blue. Olympus also offers a number of optional accessories for the STYLUS-550WP so shooting in the water can be more fun and exciting. Highly visible floating wrist straps free users’ hands when swimming or chasing the next big wave…

The 10x wide-angle optical zoom STYLUS-9000 and the 7x optical zoom STYLUS-7000 are stylish compact models with 12 megapixels of detailed resolution for capturing brilliant images, and features like Dual Image Stabilization, Intelligent Auto, Face Detection, Shadow Adjustment Technology and In-Camera Panorama that take the guesswork out of great photography. Both the STYLUS-9000 and the STYLUS-7000 offer a 12-megapixel image sensor enabling consumers to achieve consistently sharp and vivid images when producing large-format prints or cropping/enlarging a portion of an image. The new “OR” button makes it easy to activate the cameras’ unique features, including In-Camera Panorama, Shadow Adjustment and Perfect Shot Preview. Simply press the new OR button to easily access these commonly used features. Olympus STYLUS-9000 features the new HyperCrystal III LCD that enhances the brightness of the display by 2x to enhance the anti-glare capability. Colors or details that tend to be washed out in direct sunlight are now displayed even more clearly and vividly. The STYLUS-7000 offers a large 3-inch HyperCrystal II LCD screen, which reproduces true colors with a dynamic contrast ratio of more than 180 percent and a color reproduction performance of more than 160 percent compared to HyperCrystal LCD…