Motorola Introduces AURA, Unique Handset

AURA, a unique handset that breaks convention and re-establishes artistry in the design and manufacturing of mobile devices. Fine craftsmanship and the industry’s first circular display help AURA deliver a sensory experience that is second to none for those with refined tastes. The hand-sculpted richness of AURA can literally be felt in its stainless steel housing, textures and patterns chemically etched into its surface. The front piece of the phone takes nearly two weeks to create. In that time, the stainless steel is sculpted, electro and hand polished, chemically etched and PVD coated. The result is a finely finished product that withstands the test of time. Turn the phone over and reveal a window into its mechanical heart. The Swiss-made main bearing, gears composed of Rockwell 50-55 hardened steel and 130 precision ball bearings work in tandem to drive the assisted-opening blade, an effect more like opening a luxury car door than accessing a mobile device. Its custom-engineered rotating mechanism is composed of more than 200 high-precision individual parts, and the gears are protected from harsh conditions with the same coatings used in high-performance racing engines. Motorola’s proprietary CrystalTalk technology takes AURA to the highest level of audio clarity on every call, while Stereo Bluetooth1 technology enables AURA owners to make and take phone calls hands free by pairing with a compatible headset…

Motorola Heralds The Return of Artistry and Unveils Timeless, Classically Designed Device

Introducing AURA by Motorola featuring the world’s first circular display in the mobile phone industry

Inspired by luxury watches and handcrafted design, Motorola (NYSE: MOT) introduces AURA, a unique handset that breaks convention and re-establishes artistry in the design and manufacturing of mobile devices. Fine craftsmanship and the industry’s first circular display help AURA deliver a sensory experience that is second to none for those with refined tastes.

Motorola AURA

Sophisticated design, high performance racing engines and the quality of a photographic print served as the perfect muses to inspire the creation of AURA. Its form recalls the timeless beauty of luxury watches with the introduction of the world’s first circular display on a mobile device. Technical precision and mechanical excellence are met with a Swiss-made main bearing and more than 200 parts that create a seamless opening for the handset. The quality of a photographic print is celebrated in the brilliant interplay of 16 million colors and 300 dpi resolution on the unique, round liquid-crystal display. Capped with a Grade 1, 62-carat sapphire crystal lens – one of the most scratch-resistant materials on earth – AURA is simply elegant.

Motorola AURA

“AURA is Motorola’s latest endeavor into the high-tier mobile device space and is the result of our continued inspiration to innovate in design, imagination and state-of-the-art handcraftsmanship,” said Jim Wicks, corporate vice president and director of Consumer Experience Design, Mobile Devices, Motorola. “From the moment AURA owners hold their phones, they elevate their own experience in luxury and unmatched quality.”

The hand-sculpted richness of AURA can literally be felt in its stainless steel housing, textures and patterns chemically etched into its surface. The front piece of the phone takes nearly two weeks to create. In that time, the stainless steel is sculpted, electro and hand polished, chemically etched and PVD coated. The result is a finely finished product that withstands the test of time.

Turn the phone over and reveal a window into its mechanical heart. The Swiss-made main bearing, gears composed of Rockwell 50-55 hardened steel and 130 precision ball bearings work in tandem to drive the assisted-opening blade, an effect more like opening a luxury car door than accessing a mobile device. Its custom-engineered rotating mechanism is composed of more than 200 high-precision individual parts, and the gears are protected from harsh conditions with the same coatings used in high-performance racing engines. Motorola’s proprietary CrystalTalk technology takes AURA to the highest level of audio clarity on every call, while Stereo Bluetooth1 technology enables AURA owners to make and take phone calls hands free by pairing with a compatible headset

Availability
AURA is expected to be available around the globe beginning in Q4 2008.

About Motorola
Motorola is known around the world for innovation in communications. The company develops technologies, products and services that make mobile experiences possible. Our portfolio includes communications infrastructure, enterprise mobility solutions, digital set-tops, cable modems, mobile devices and Bluetooth accessories. Motorola is committed to delivering next generation communication solutions to people, businesses and governments. A Fortune 100 company with global presence and impact, Motorola had sales of US $36.6 billion in 2007.

• 16 Million Colors
  World’s first 16 million color, circular display with 300 dpi resolution in the mobile phone industry
• 62 Carat Lens
  Created from Grade 1 62-carat sapphire crystal, one of the most scratch-resistant materials on earth
• Meticulously Crafted
  Stainless steel housing with chemically etched textures and patterns takes nearly two weeks to sculpt, etch and polish
• Swiss-Made Main Bearing
  At the center of the mechanical heart is a Swiss-made main bearing, which serves as the foundation allowing the blade to rotate with seamless precision
• Custom-Engineering
  Custom-engineered rotating mechanism has 130 precision ball bearings that drive the assisted-opening blade — like opening the door on a high-end luxury car. On the 100,000th opening, the blade glides with the same fluidity and grace that it did on its first
• Tungsten Carbide Coated Gears
  Gears composed of Rockwell 50-55 hardened steel are protected with the same coating used in high-performance racing engines
• 700+ Individual Components
  Comprised of features including up-scaled, nickel-chrome-plated exposed screws
• CrystalTalk Technology
  CrystalTalkTM technology delivers supreme clarity and deep resonance to every single conversation an AURA owner has, even in noisy environments
• Mirror Polish Finish
  PVD coating, the same used when making luxury watches, gives AURA its polished, mirrored shine
• Aluminum Keypad
  Individual aluminum keys are formed, anodized, spin-finish applied and assembled

More information about Motorola AURA, Unique Handset can be found at Motorola website