Sony Cyber-shot W180 and W190 Compact Digital Cameras

The Sony Cyber-shot W180 and W190 are the perfect no-fuss choice for anyone who needs to capture family moments, holidays and nights out. A high resolution of 10.1/12.1 effective megapixels (W180/W190) ensures crisp, detail-packed enlargements to A3 size and beyond. Pristine picture quality is further enhanced by the high-quality 3x optical zoom lens. Smart zoom boosts maximum magnification to a frame-filling 18x for W190 and 17x for W180 for even more dramatic close-ups. There’s also a generously-sized 2.7” Clear Photo LCD screen for a bright, clear view of images and quick confirmation of camera settings…

Great pictures to fit everyone’s pocket : Slim, stylish Cyber-shot cameras by Sony offer superb picture quality and outstanding value

• 10.1/12.1 effective megapixels (W180/W190)
• Easy to use with convenient shooting functions
• Smile Shutter automatically captures smiling portraits
• SteadyShot and High Sensitivity ISO 3200 for crisp, clear shots
• Seven Scene Selection modes
• 3x optical zoom and 17x/18x Smart Zoom (W180/W190)
• Choice of three colours (silver, black, red)

Two slim, stylish Cyber-shot digital cameras from Sony offer outstanding quality and value to suit every pocket.

Sony Cyber-shot W180

The Cyber-shot W180 and W190 are the perfect no-fuss choice for anyone who needs to capture family moments, holidays and nights out.

Both models look great with slim, clean lines and a choice of silver, black or red colour finish options. Ideal for first-time photographers, they’re beautifully easy to use, with a simple slide switch to select photo/movie/playback modes. For maximum creative freedom, a choice of seven Scene Selection modes adjusts camera settings automatically to suit virtually any subject.

Sony Cyber-shot W190

While they offer superb value, the Cyber-shot W180 and W190 don’t compromise on class-leading picture quality and easy-to-use features.

A high resolution of 10.1/12.1 effective megapixels (W180/W190) ensures crisp, detail-packed enlargements to A3 size and beyond. Pristine picture quality is further enhanced by the high-quality 3x optical zoom lens. Smart zoom boosts maximum magnification to a frame-filling 18x for W190 and 17x for W180 for even more dramatic close-ups. There’s also a generously-sized 2.7” Clear Photo LCD screen for a bright, clear view of images and quick confirmation of camera settings.

Improved Face Detection recognises up to 8 faces in a scene, fine-tuning focus and exposure for better-looking portraits. For even happier people pictures, Smile Shutter automatically takes a picture when your subject smiles.

SteadyShot image stabilisation reduces the effects of camera shake when you’re shooting handheld. A special shooting mode boosts sensitivity to ISO 3200, letting you freeze moving subjects with faster shutter speeds or capture atmospheric interiors without flash.

Also supplied, the latest version (4.2.01) of Picture Motion Browser software (for PC) makes it easy to manage and share your collection of digital photos and video clips and for uploading these to YouTube, Picasa or other image and video sharing web-sites.

The Cyber-shot W180 and W190 compact digital cameras are available from July 2009.

About Sony
Sony manufactures audio, video, communications and information technology products for the global consumer and professional markets. With its music, pictures, game and online businesses, Sony is uniquely positioned to be one of the world’s leading digital entertainment brands. Sony recorded consolidated global annual sales of EUR 55.44 billion (yen 8,871 billion) for the fiscal year ended March 31, 2008, based on an average market exchange rate for the same period of yen 160.0 to the EUR. It employs approximately 180,500 people worldwide.

In Europe, the Sony Group recorded consolidated annual sales of EUR 12.73 billion (yen 2,328 billion) for the fiscal year ended March 31, 2008. Sony Europe, headquartered at the Sony Center am Potsdamer Platz in Berlin, is responsible for the company’s European electronics business and registered consolidated sales of EUR 9.55 billion for the same period.

More information about Sony Cyber-shot W180 and W190 can be found at Sony website