The new campaign centers on Smile-Shutter technology in the Cyber-shot DSC-W170 digital still camera, which helps capture photos just as the intended subject smiles; Face Detection in the Handycam HDR-SR11 camcorder, which controls focus, exposure and color for video and still images to make skin tones look natural; and Live-View technology in the a DSLR-A350 camera, which lets you see what you are shooting through both the view finder and LCD…

The MR-HD200U is a new camera-mounted media recorder that attaches directly to ProHD camcorders. The MR-HD200 records natively in a choice of QuickTime™ (.mov) format, or as MPEG2 transport stream files (.m2t). By recording files in an editing-friendly native format, postproduction can begin without file conversion, transcoding and rewrapping…

The new 720p and 1080i signal selectable GY-HD200UB ProHD camcorder. The GY-HD200UB also offers full-frame 1280 x 720 progressive imaging and 720p recording as well as a 14bit A/D converter and a 14.4v power system standard. The selectable 60p and 60i acquisition capability of the GY-HD200UB is ideal for HD news and sports acquisition, while filmmakers and HD dramatic productions will appreciate the native progressive image capture and the “overcranked” recording for superb slow motion images during 24p final output…

The new shoulder mount XL H1S and XL H1A HD camcorders, which include new advanced features requested by professional users for improved operation and image control. Both the new XL H1S and XL H1A deliver superior HD image quality with their Genuine Canon XL interchangeable lens system, three 1/3 inch, 1.67 Megapixel CCD Image Sensors, and Canon’s proprietary DIGIC DVII HD Image Processor…